Hearing aid patients today expect to be educated before committing to a new hearing aid. Although education-based marketing is not new, it is now almost a must-have for hearing practices of all sizes. And having an excellent blogging plan in place is one of the best ways to educate and create authority in this industry.
According to a recent report, approximately 80% of companies that utilize blogging as part of their marketing strategy found that their blogging activities resulted in more customer acquisition. Furthermore, 82 percent of companies say that blogging is now essential to their success. Here are a few reasons why it’s a great idea to start a blog for your practice!
Keep Your Website Fresh
If you’re like most people, you’ll leave a website that hasn’t been updated in years and never return. After enough time, Google will no longer show the website or content when searching for a user. As a result, updated websites have a significantly better chance of appearing higher in search results than stale pages.
Maintaining an updated website does not necessitate 24/7 content coverage. Still, it is recommended to release new content at least once a week, if possible. Users will be more inclined to believe that your hearing practice is up-to-date on hearing health industry news and, as a result, more trustworthy if you offer new content regularly. When users believe your content is trustworthy, they’re more inclined to share it on social media, boosting your SEO by increasing the number of people who see it.
Users Will Stick Around
When a user clicks on a link on a search engine results page (SERP), the amount of time they stay on the page before returning to the SERP results is known as dwell time. It’s an essential indicator for measuring how well your website is working and can give you vital information about what your visitors are most interested in.
However, dwell time serves a dual purpose: it provides you with feedback. Google likely uses it in its algorithm to determine where a website ranks. The longer your visitors stay on your site, the higher your website’s ranking will be.
Users are considerably less likely to spend any length of time on a page they perceive to be stale or outdated. Thus the content you post on your website has a big part in enhancing dwell time. In less than 0.05 seconds, users form an opinion about your website and decide whether or not they like it and whether or not they stay on it. What can you do in such a tiny amount of time to make the best possible impression? Publish material that is timely and relevant to your target audience.
Discover Your Target Audience
So, you’ve done your homework and built a blog that caters content to the interests of your target audience. That’s fantastic. However, the learning doesn’t stop once your blog page is published. It’s crucial to fight the impulse to “set it and forget it” as you start creating content. Even after your material has been published, you should watch which blogs receive the most traffic and shares. These are key indicators of what themes are likely to boost your SEO and attract more hearing aid patients.
The greater your ability to increase your SEO with blog material, the better your website will rank. More visitors will visit your website and become followers when you focus on topics that do well, increasing overall traffic.
No time to set up your blog? We can help.
A blog, regardless of industry, is an excellent tool for helping your website achieve higher ranks and generate more organic visitors. You’ll immediately see the value that quality writing can offer your company.
But let’s face it: running a hearing practice is tough, and finding time to write SEO-friendly content isn’t always on the to-do list! If the thought of starting and maintaining a blog still terrifies you, there is good news: you can hire us to do it. Contact us today to get the ball rolling!