Are you using Google Ads to boost the online visibility of your hearing practice? If you don’t, you’re missing out on a powerful and profitable marketing platform for your hearing office. It’s not an exaggeration to claim that Google Ads could be the most effective technique for attracting new patients to your hearing practice.
Whether you’re a new practice or an existing one trying to fill your calendar, Google Ads are a great way to get new patients. Google Ads account for more than 70% of Google’s annual revenue, so you can be confident that the company is committed to continually improving these campaigns to ensure their efficacy. Here are some of the benefits of using Google Ads.
Results in less time
The results of a well-run Google Ads campaign are instantaneous, which is a huge plus. Any seasoned SEO specialist will tell you that getting your website from page three to page one of Google organically takes time. Generally, 8 to 12 months, depending on how competitive your market is. There’s no reason for you to stay on the sidelines while your competitors take all of the new patients that come from web searches. You can start seeing new patients the same day you launch your Google Ads campaign if you hire a qualified hearing marketing team to create a robust and profitable strategy for you.
When it comes to marketing strategy, a common refrain is: “If you can’t measure it, you can’t improve it.” This remark should serve as a beacon for every hearing practice’s marketing efforts. Today, far too many practices consist of hurling spaghetti against the wall and praying it sticks. This is inefficient, but it is also unpredictable and frequently fruitless for attracting new patients.
Many practices are oblivious to the methods via which their new patients find them. Furthermore, many practitioners are unaware of how much money they spend on a specific campaign to attract new patients.
That’s why Google Ads’ measurability is a priceless feature. With the right tracking analytics, you can track your expenses down to the cent and determine how much you’re paying on Google Ads to get a new patient. You can use this information to cross-reference your patient records and figure out how much income was generated by that patient. This provides you with a clear picture of your Google Ads Return on Investment (ROI). This vital information enables you to make informed decisions about expanding your budget and where to spend your marketing dollars.
You can also estimate an exact “Cost Per Acquisition” for generating a new patient from Google Ads using accurate tracking metrics and use that data to calculate how much money you’ll need to spend on Google Ads to meet a goal of new patients. Let’s say your average Cost Per Acquisition was $100 over the last three months. If you want to see an extra ten new patients the following month, you’ll need to increase your Ads budget by about $1,000.
Saves you money
Google Ads is one of the only marketing channels you only pay if someone expresses an interest in your hearing practice. If you’re running a radio or television commercial, you’re paying for each time it airs. If you invest in a direct mail campaign, you’ll pay per mail address, but there’s no assurance that anyone will ever glance at your marketing brochures.
With Google Ads, you only pay once someone clicks on your ad, which is referred to as “Cost Per Click.” The Cost Per Click model is a great way to promote since if a potential patient searches for “hearing implants near me” and then clicks on your hearing practice ad, they’re probably interested in hearing treatment.
You pay nothing if someone sees your ad but does not click on it—this is referred to as an “impression,” and it costs you nothing. These free impressions are valuable since they increase brand recognition. Let’s say I Google “hearing professional near me,” and your Google Ad appears at the top of the page, then again in the map pack, and finally in the organic area. Let’s imagine your opponent is only ranking organically and hence only appears in one location, as opposed to your three. You just won a three-to-one brand awareness battle, which usually leads to the potential hearing aid patient picking you based on instinct.
If you’re looking for a team to help you start your Google Ad campaign, we’re here for you. Contact us today to set up an appointment.