You can’t have a healthy relationship if you don’t have trust. But how do we earn the trust of future hearing aid users?
Gaining the trust of your audience begins with your website. Your website is your online portfolio and the first place where your audience learns about you and contacts you. They decide whether or not they want to work with your organization after looking at the website.
In the highly competitive world of hearing healthcare, a professional and well-optimized website enhances your credibility. As a result, this article will discuss some tactics for gaining your audience’s much-valued trust.
Maximize Your ‘About Us’ page
A typical visitor to your website will undoubtedly spend some time on your home page. Still, suppose they’re serious about learning more about what you have to offer and who you are. In that case, they’ll probably jump over to your About Us page in a matter of seconds.
This is your chance to introduce yourself to potential consumers on this page. Make the most of this valuable piece of digital real estate to develop credibility and trust. A visitor to your site may know nothing about you unless you are a major, well-known hearing practice. They’ll want to learn a little bit more about you before they’re willing to part with any money or even their time.
Unlike doing business with a physical store, the Internet can be a completely anonymous environment. A prospective hearing aid patient will want to know who is working behind the scenes. Your About Us page is where you can calm any doubts they may have and reassure them that you are an established hearing professional that will provide an excellent service.
When it comes to acquiring credibility with your target audience, reviews and testimonials are pretty important.
Take a look at some quick facts:
- When consumers see positive reviews about a company, 72 percent say they are more likely to trust it.
- Consumers trust internet reviews as much as personal recommendations.
- 63 percent of customers prefer to buy from a site that includes customer reviews.
When selecting a product or service, people rely heavily on social verification. As a result, 7 out of 10 customers believe that positive ratings inspire trust. People will trust your company if they learn that your products or services are used by many people.
Including a review page on your website that displays all of your clients’ testimonials on a single web page is a terrific method to develop trust.
Further, video testimonials are increasingly replacing plain text testimonials because they are more difficult to falsify and provide a sense of credibility. Video testimonials from satisfied customers appear to be more persuasive than audio or written testimonials.
Show Your Credentials
Displaying your hearing professional credentials on your website has been shown to increase visitor confidence. There is little better to demonstrate your skill and hard work. The best place to display them is in the website footer.
Get an SSL Certificate
An SSL certificate is a digital certificate that verifies the identity of a website and allows for a secure connection to be established. SSL (Secure Sockets Layer) is a security protocol that establishes a secure connection between a web server and a web browser.
SSL certificates are installed on your hearing practice website to protect online transactions and keep client information private and secure.
In a word, SSL safeguards internet connections by preventing data exchanged between two systems from being read or altered by third parties. SSL safeguards the website you’re visiting if you see a padlock icon next to the URL in the address bar.
Make It Easy For People To Get In Touch With You
We must be accessible to our customers. If it’s tough for them to contact us, we can miss out on a long-term hearing aid patient. You should think about making yourself available online as expectations for acceptable ways to engage with clients have shifted.
When a potential patient has a question or a problem, they’re inclined to look for answers online. If you have customers jump through hoops just to talk to you, they’ll most likely go to a rival for their hearing healthcare needs. Making it as simple as possible for customers to contact you ensures that there is as little friction as possible to ensure the relationship between you and the patient is established.
If you’re looking for ways to secure more patients by building trust, we can help. Talk to us today.