Why Accessibility and ADA Best Practices Make a Difference in Your Digital Marketing

Nick Fitzgerald

As an audiology practice, it’s important to prioritize accessibility to ensure equal access to information and services for all individuals. Accessibility and adherence to ADA/WCAG (Americans with Disabilities Act and Web Content Accessibility Guidelines) best practices can also make a big difference in your digital marketing success.

The Importance of Accessibility

  • Equal Access for All: Accessibility ensures that individuals with disabilities can access and navigate your audiology website. By making your website accessible to all, you create a more inclusive online environment and demonstrate your commitment to providing equal access to information and services.
  • Legal Compliance: With websites, while there isn’t yet an official legal requirement for WCAG guidelines on websites, in the event of a dispute or lawsuit related to compliance, following these guidelines will help you avoid any issues.
  • Improved User Experience: Accessible websites benefit all users, not just those with disabilities. By implementing accessibility best practices, you enhance the user experience for everyone. Clear navigation, easy-to-read content, and proper use of alt text for images benefit all users, regardless of their abilities.
  • Expanded Reach and Market: Making your digital marketing efforts more accessible can help expand your reach and tap into a larger market. By accommodating all potential patients, you create opportunities to connect with a diverse audience who need audiology services.

Key ADA/WCAG Best Practices

When it comes to digital marketing, incorporating ADA best practices ensures that everyone can access and engage with your audiology website. Some key ADA best practices to consider include:

  1. Alt Text for Images: Adding alternative text (alt text) to all images on your website makes them accessible to individuals using screen readers or those who have images disabled. Alt text provides descriptive information about the image, allowing visually impaired users to understand its content and context.
  2. Clear and Consistent Navigation: Implementing clear and consistent navigation throughout your website helps all users easily find the information they need. Use descriptive headings, logical page structures, and intuitive menus to guide users through your content.
  3. Accessible Forms: Ensure that all forms on your website are accessible to individuals with disabilities. Include clear form labels, provide error messages, and use proper formatting to ensure that users can interact with and submit forms without barriers.
  4. Readable Content: Make sure your website’s content is easy to read for all users. Use appropriate contrast between text and background colors, choose readable font sizes and styles, and consider offering text resizing options. Allowing users to adjust the text size enhances the readability of your content.

How AuDSEO Can Help

We understand the importance of accessibility and ADA compliance in digital marketing. We can help you implement these best practices on your audiology website and help protect you from potential legal action. Here’s how we can assist you:

Website Audits: We conduct comprehensive audits of your website to identify any accessibility issues and areas for improvement. Our team will provide detailed reports, outlining necessary changes to ensure compliance with ADA best practices.

Implementing Best Practices: Based on our audit findings, we can assist you in implementing ADA/WCAG best practices on your website. 

Ongoing Monitoring: We provide monitoring for ADA compliance on your website, regularly reviewing your website’s accessibility and making necessary updates as guidelines change.

Contact Us To Get Started

Accessibility and ADA compliance are integral to your digital marketing efforts. Prioritizing accessibility not only increases inclusivity and equal access for individuals with disabilities but also improves the user experience for all users. AuDSEO can help you implement ADA best practices, so all your potential patients can access and engage with your audiology website. Contact us today to see a difference in your digital marketing efforts.