Your website is one of your primary tools to make your practice visible to potential patients, get more patient appointments, and stand out from your competitors. This means a fresh, modern, and one-of-a-kind design is paramount. And, because the audiology industry is so competitive, it’s important to have a website that perfectly reflects your brand, functions how you need it to function, and is easily found in an internet search.
There are several ways to build a website yourself using a template, or you can hire a developer to customize a template for your practice. However, many web developers that use templates may neglect to tell you that you don’t own your site or content, and you may be very limited in making changes to the site once it’s designed. Templates can be tempting because they may be cheaper or faster to build, but there are important factors to consider before making a final decision.
Five Benefits Of Audiology Websites Custom Built by AuDSEO:
Some practices choose to build their own website or choose a developer that gives them three plans to choose from Basic, Standard, and Premium. While you may customize your site, it will still look like all of the other websites that use the same theme. To get an edge up on your competition, you want your site to be unique, and you definitely don’t want content on your site that you can find on dozens of your competitors’ sites. AuDSEO’s designs are one-of-a-kind and built to integrate your brand identity and be fully customized to suit your current needs and your potential need for growth. No two AudSEO sites are alike!
- Higher Ranking in Search Engine Queries
Without search engine optimization (SEO), audiology websites can be utterly invisible on the internet even if they have fantastic content. We design sites with SEO in mind. Google ranks you based on several aspects of your website – speed, keywords, meta descriptions, duplicate content, and even URLs. When you rank higher on search engine results pages, your business is seen as more trusted and is discovered more easily. Ultimately, ranking higher drives more traffic to your website and results in more calls and appointments.
- Unique Content
Well-written content that is relevant and interesting will keep readers on your website longer and give them a good experience. Having a blog on your site is an excellent way to add unique content to your site. Blogs enable you to display your hearing health expertise in a way that builds confidence, establishes a reputation for your services, and educates potential customers. Blogs can also improve your SEO and your social media presence. Sharing your most recent blog post can keep your followers engaged and drive traffic to your website.
- Your Site Is Owned By You
Before you enter an agreement with a website developer, be sure to ask if you own your site and content. Many times, agencies and web developers are not transparent about their sites being proprietary. Many people have learned that the hard way and have had to start from scratch when they decided they wanted to work with a different vendor. We hope you’ll never want to leave the AuDSEO family, but if you do, you can rest assured that your files are yours to take with you.
- You Have More Control
No one knows your patients, location, and services as well as you do; therefore, we want you to be completely involved in the design process. From the initial kickoff meeting through the launch, you are able to provide input, request changes, and have control over how the site should ultimately function to best suit your needs. Your project manager will make sure you are 100% satisfied with the site design before it is launched. Also, with our hosting and maintenance plan, you can easily request alterations at any time for no additional cost. Providing our clients the support they need is a top priority.
The bottom line of custom-built audiology websites
Using a pre-built template to design your own site or hiring a developer to customize a template may seem cheaper, faster, and easier, but in the long run, it can hinder your growth and affect your ability to work with a different vendor.
At AuDSEO, we build sites from the ground up and work directly with our clients through the entire design process ensuring the final product is exactly what is needed to maximize their online presence.
If you’re looking for a highly respected industry leader in digital marketing that can maximize your online presence, contact us today to discuss how we can help you get more patients!