‘Tis the season of giving, and so we’re giving away twelve ideas for marketing audiology absolutely free. Audiology is what we think about twelve months out of the year — 365 days, really — and so we couldn’t think of a better gift to close out 2018.
Don’t let your relationship end with a sale
Keeping existing clients is sometimes overlooked in the fanatical race to get the next customer. But your existing customers already have a trust relationship built with your practice, so why not explore that further for potential business? This can be something as simple as adding them to a mailing list so that they’re updated on future promotions. Most online email programs and customer retention platforms offer an option to automate “check-ins” with past customers. Enable this function to follow up on services, let your customer know that even their past experience matters to you so that they return for their future audiology needs.
Activate referral offers
Even in the digital age, word of mouth remains a powerful tool. Sometimes your very best marketing is actually just doing what you do best: providing a safe and enjoyable audiology experience. If a satisfied customer makes a referral, give them something in return, such as a discount on future products or services. You don’t have to give the house away, instead offer something that’s valuable to them but won’t break your bank. 10% off an extended warranty or perhaps offer them a free hearing screening on their next visit. You’re getting a two-fer with this one, they’ll be more likely to refer a friend and they’ll also return to your shop for their future hearing health needs.
Reward positive reviews
Did we say word of mouth is powerful? It is, and online reviews are word of mouth on steroids. Coach your employees to note extremely satisfied customers and encourage those customers to leave an online review. This conversation can include the referral offer, potentially securing multiple new customers through the happy experience of just one.
Strong SEO through fresh blog content
Retaining your SEO ranking is important and a way that does that, plus secures new customers while engaging existing customers is the gold standard. Fresh blog content is ideal for this. You become a useful source of information, establish yourself as an authority and can introduce your most current keyword research easily into your digital presence.
Be relevant on Facebook
And then use that fresh blog content to strengthen your social media presence! Facebook and other social media platforms are fully saturated and audiology practices need to be relevant to stand out. Use that fresh blog content, useful and educational, to make your social media streams valuable to existing and potential customers.
Have fun with content
We’re not saying you need to reinvent the wheel, but you can play around with what sort of content to offer. Video can be a great way to offer informational pieces in a fun, new way. This could be as dry as a YouTube tutorial or as creative as a time-lapse video depicting a day in the life of a person with hearing loss (first without sound and then with full sound!). Decide you’re going to have fun with it and an idea on how to do this will surely come, either from you or a member of your staff.
Be visible IRL (in real life)
Having a strong digital presence is not only recommended, it’s necessary these days. But shore up your digital strategy with some old fashioned face-to-face. Identify business that share your same client base and network there. You could partner up with community outreach they already do, or you could become a trusted referral source for one another.
Go to your customers
Audiology seems highly in demand right now, given the number of Boomers in the aging population. But audiology is also a space where getting customers through the door can be tricky due to stigmas around hearing aids and hearing loss. So, bring your business to them. Get involved in community activities that cater to your client base and offer free screenings. Essentially, you’re removing a few pesky barriers between your customers and the help they need.
Farm out your awesome blog content
Keeping in tune with the theme of working outside the digital world, re-use your content in non-digital publications. Your town, city, community or region surely has more than a few good old print publications still circulating. You can easily edit your digital blog content into informative and helpful articles that your local papers or newsletters can run.
We’ve perhaps alluded to this useful marketing tool in other helpful hints. Tutorials, though, remain a very strong marketing strategy. Nearly everyone first turns to Google when they want to know how to do something. Be the authority they’re looking for! For content ideas, just think about what questions your customers ask most consistently. In a few weeks or months of paying attention to this, you’ll have tutorial fodder for an entire year.
Add your city or region to your keywords
“Near me” searches are becoming increasingly popular. If you haven’t already, add this as a powerful keyword to your existing base. These are customers who know what they want and are ready to purchase. Need we say more?
Update your essential information
Your location and hours are likely being searched on a mobile device, so do a fire drill. Make sure that the information that comes up when you search yourself is up to date and accurate. Losing a potential customer because your closing hour hasn’t been updated in a year is an absolute waste.
Run a new customer campaign with enthusiasm
Using many of the techniques and tricks we’ve already established, turn your customer outreach into an actual campaign. Run this campaign with a single-minded focus for six weeks and track your results. Be meticulous with publishing blog updates and social media posts that obliquely or subtlety revolve around a new customer promotion. Make your editorial calendar work for you and be precise. Use the results of your campaign to inform how you market in the future. Running something like a campaign on full gear for a small amount of time can revive your interest in marketing, provide a little momentum and will give you great data to use in the future.
If you’d rather leave it to the experts, choose AuDSEO. Here at AuDSEO, we’re constantly keeping every aspect of SEO in mind so that you don’t have to. Let us take care of all your SEO marketing needs while you attend to the important work of providing the best hearing health care.