Recent changes in search engine algorithms has meant that previously effective strategies of running an SEO campaign are becoming less relevant. Search engines are now becoming wiser to contextual searching …
How to Explain Audiologist Marketing to Your Boss
Marketing used to mean marking down items and placing a half page ad in the local paper. It was a simpler time, compared to the complexities of marketing an audiology …
Key Elements Of A Successful Audiology Website
As the new year marches on, you might be thinking that now is the perfect time to look at your digital assets and take stock or reshape. In fact, it’s …
Engaging Content Beyond Keywords
If you were to begin to explain SEO to someone, how soon would “keywords” be introduced into the explanation? It probably wouldn’t be very long, considering that nearly every article …
The Importance of High-Quality Content in Your SEO Strategy
A painting generated by AI — artificial intelligence — just sold for almost half a million dollars at auction. Christie’s, a revered British auction house, sold the piece by a …
The Importance of Link Building
Link building seems intimidating, perhaps because like social interaction, it’s not something we can necessarily control as easily as say, the content appearing on our own digital assets. Plus, the …
The Importance of Local Content
For local businesses, it should come as no surprise that providing local content pops up as a cornerstone of your digital strategy. If you’re a bakery consistently providing the best …
Why Content Matters in a Local SEO Strategy
In the hit show Mad Men, Don Draper once said: “Advertising is about one thing: happiness. And you know what happiness is? Happiness is the smell of a new car. …
Audiology Marketing – What Not to Do on the Web
Because of the technical side of the web, you might not even know that you are throwing away ALL of your marketing efforts, and that someday, you are going to …
5 things you need on your Audiology website
There’s no denying that 2017 has been a huge year for hearing. From early spring to now, most of the major hearing aid manufacturers have released some of the most …
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