What is Google Ads’ Quality Score?
How can you cut your Google Ads spending while improving your ad rankings? Raising your Google Quality Score is the way to do it. On a scale of 1 to...
Google Testing Favicons in the Desktop Search Results
Is Google on the way to destroying the distinction between paid and organic search results? Google released a new look for its online search results in mid-January of this year,...
2020 Brings Big Changes to Hearing Aid Laws
Hearing aids are one of the few important medical devices that are not usually covered by insurance, but if current legislative trends continue, that could change. When you live in...
Meet BERT, Google’s Newest Major Search Algorithm Update
Google updates its algorithms nearly every single day without much discussion or note. As recent as the end of October, Google released its biggest update, yet: BERT. A breakthrough in...
Google Rolls Out Promising New Ads Features
Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The...
Why most hearing health practices fail at SEO
Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure...