How to Engage with Your Facebook Audience
Facebook is still one of the most effective channels for businesses to reach out to their clients, generate leads for their websites, and boost sales. One of the main reasons...
Google Testing Favicons in the Desktop Search Results
Is Google on the way to destroying the distinction between paid and organic search results? Google released a new look for its online search results in mid-January of this year,...
Google Ads basics: Making sense of Keyword Match types
There is no doubt that when used properly, Google AdWords drives traffic to your website almost immediately. However, one of the most frequent errors business owners new to AdWords is neglecting to leverage...
Bring in New Clients with PPC Advertising
There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help...
How to Boost Your Business’s Online Presence with SEO
An online presence is your ‘footprint’ in the online world, influencing the perceptions people have of your hearing practice. It is the sum total of your website, social media profiles,...