What is Search Intent?
The reason for a search on a search engine is known as search intent. To put it another way, it’s figuring out why potential hearing aid patients are searching in...
Google Testing Favicons in the Desktop Search Results
Is Google on the way to destroying the distinction between paid and organic search results? Google released a new look for its online search results in mid-January of this year,...
Meet BERT, Google’s Newest Major Search Algorithm Update
Google updates its algorithms nearly every single day without much discussion or note. As recent as the end of October, Google released its biggest update, yet: BERT. A breakthrough in...