How Website Design Can Affect SEO

Nick FitzgeraldSEO, Web Design

How Website Design Can Affect SEO

Website design is perhaps one of the more exciting aspects of launching a website. The very best designs start with a strong foundation and then ask “sky’s the limit” questions in order to build an ideal container for your online digital space. But a good design is only so good if you don’t look down the line to question how SEO will interact with your site. Here are a few things to keep in mind.

Keep the edit option wide open

When you’re considering initial designs, keep in mind that you’ll need to do quite a bit of upkeep and updating through the course of this site’s lifespan. One of the hallmarks of current SEO thought is that tweaks and updates add significant value to your website’s ranking as it affects how web crawlers read the quality of your content. Their goal is to deliver search results that are on trend and current, so the more “fresh” your content appears, the more valuable it will be.

What’s more, as your website and business grow, your fundamentals may shift a bit in ways you can’t anticipate now. You may find that your users behave differently than you expected, and thus, your initial pathways and calls to action must change. Perhaps you began selling products but over time, you realize that it’s your services are of more value to your users. While you began as a t-shirt company, it’s your work as a designer that really takes off. Your website flow and design should be updated to reflect that. Building a beautiful website at the onset is a wonderful thing, but make sure that it’s highly editable in order to remain SEO strong.

Pare down to the minimum on content

The temptation is to overload your site with all the information about your industry, your business, your products and services, yourself as business owner…you get the picture. Too much information pulling a user off in too many different directions can end in confusion for everyone. If it helps, get all that information out on the table in a draft form and then use a big chopping knife to edit that copy down to the bare essentials. From there, use a finer cut to edit even further. You want to take your visitors along with you to an eventual endpoint, which is a to people visiting your business or practice. The intention of your website is to engage a user and then have them answer a call to action of your choosing.

Each page on your site has a goal

It might help to evaluate each page on your site by giving it a goal and then asking the question, “Does this work?” For example, you might run an alpaca farm in Washington state. The overarching goal of your site is to boost online sales. Let’s look at your About page, whose goal is to connect to the customer and inspire confidence in your product. Keep the copy manageable; no matter where they fall on the alpaca fan spectrum, no one wants to read a half hour essay about the first time you touched an alpaca. Keep the content to a minimum, but do answer basic questions in a compelling way about who you are and the mission of your business. Does the page do so in a concise way? And, further, where does this page lead? It should lead the user to head over to your Products page. Make that the call to action of the About page. Now that they know you a little better and your commitment to the alpaca wool industry, they’re more likely to place an order during this visit.

It’s all about mobility

With Google’s “Mobile First” paradigm, mobile really matters now. And it has for quite a while, as most users are viewing your site on a mobile device. What this means is that Google’s crawlers are evaluating your mobile site first and so it better be functioning exactly as you intend your desktop site to, including all SEO components.

Stick to what the user wants

Don’t forget that SEO algorithms aren’t created arbitrarily or to police websites. They exist so that their search results are as applicable and useful as possible, ensuring happy users. There’s a reason why Google is such a major player, their algorithm is really intelligent and successfully makes their searchers happy time and time again. For this reason, always keep the user in mind when designing a site. Ultimately, the more ease in which a user can navigate your site is what keeps the crawlers interested in delivering your page as a clickable option.

Leave it to AuDSEO

Here at AuDSEO, we’re constantly keeping every aspect of SEO in mind so that you don’t have to. Let us take care of all your SEO marketing needs while you attend to the important work of providing the best hearing health care.