18 Marketing Tips for Audiologists
As audiology digital marketing experts, we understand the competitive nature of the industry and best practices for growing hearing health practices. We help our clients promote their practices with digital...
Google Testing Favicons in the Desktop Search Results
Is Google on the way to destroying the distinction between paid and organic search results? Google released a new look for its online search results in mid-January of this year,...
2020 Brings Big Changes to Hearing Aid Laws
Hearing aids are one of the few important medical devices that are not usually covered by insurance, but if current legislative trends continue, that could change. When you live in...
Get Your Hearing Practice Ranking in the Local Search Results
When people use search engines for their local area, they’re most likely finding a particular business. Maybe they need to recall the address of that Italian restaurant they were at...
Meet BERT, Google’s Newest Major Search Algorithm Update
Google updates its algorithms nearly every single day without much discussion or note. As recent as the end of October, Google released its biggest update, yet: BERT. A breakthrough in...
Google Rolls Out Promising New Ads Features
Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The...