What is Google Ads’ Quality Score?
How can you cut your Google Ads spending while improving your ad rankings? Raising your Google Quality Score is the way to do it. On a scale of 1 to...
3 Reasons to Try Google Ads
Are you using Google Ads to boost the online visibility of your hearing practice? If you don’t, you’re missing out on a powerful and profitable marketing platform for your hearing...
How to Optimize Your Google My Business Listing for Local Search
Having a Google My Business (GMB) listing is critical for local business success in the digital age. It not only makes it easier for existing customers to discover you, but...
Google Testing Favicons in the Desktop Search Results
Is Google on the way to destroying the distinction between paid and organic search results? Google released a new look for its online search results in mid-January of this year,...
Meet BERT, Google’s Newest Major Search Algorithm Update
Google updates its algorithms nearly every single day without much discussion or note. As recent as the end of October, Google released its biggest update, yet: BERT. A breakthrough in...
Google Rolls Out Promising New Ads Features
Google is known for being the primary channel for many online advertisers. For that reason, it has made some significant changes to its AdWords program to unveil new features. The...