What is Google Ads’ Quality Score?
How can you cut your Google Ads spending while improving your ad rankings? Raising your Google Quality Score is the way to do it. On a scale of 1 to...
How to Optimize Your Google My Business Listing for Local Search
Having a Google My Business (GMB) listing is critical for local business success in the digital age. It not only makes it easier for existing customers to discover you, but...
Google Testing Favicons in the Desktop Search Results
Is Google on the way to destroying the distinction between paid and organic search results? Google released a new look for its online search results in mid-January of this year,...
Meet BERT, Google’s Newest Major Search Algorithm Update
Google updates its algorithms nearly every single day without much discussion or note. As recent as the end of October, Google released its biggest update, yet: BERT. A breakthrough in...
Increase traffic with Off-Site Optimization
So you’ve created content about hearing loss that potential customers are looking for, and you have changed aspects of your hearing practice website so that search engines can understand them better. But...
Why most hearing health practices fail at SEO
Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure...