What is Search Intent

What is Search Intent?

The reason for a search on a search engine is known as search intent. To put it another way, it’s figuring out why potential hearing aid patients are searching in …

The Difference Between SEO & PPC

The Difference Between SEO & PPC

Even though SEO and PPC can complement each other, they are two entirely different digital marketing techniques. What’s the difference between the two? So, let’s take a look at each …