Key Points for Top Search Engine Optimization
Search Engine Optimization gets bandied about as a term left and right. But what does it really mean? As the field itself grows, so do successful strategies and philosophies surrounding...
Understanding Searcher Intent
You may have thought that once your keywords were locked in, it was just a matter of populating your site with those words and calling it a day. It’s just...
Shoppers “Conducting Searches” Near Me
Once businesses began to notice the popularity of including the keywords “near me” in Google searches, they started add those words into their own site. For instance, a South American...
The Importance of Backlinking
What is Backlinking?Technically speaking, backlinks are instances where a different website links to your business’s website. They are also called “external backlinks.” Think of backlinks as a “vote of confidence”...
Online Lead Generation & Why It Matters
For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important...
Why Content Matters in a Local SEO Strategy
In the hit show Mad Men, Don Draper once said: “Advertising is about one thing: happiness. And you know what happiness is? Happiness is the smell of a new car....