NAP Consistency & Your Business
Location matters tremendously for your hearing practice, online or offline, especially for local SEO. Google emphasizes the importance of displaying search results for location-based searches by using the location information...
Should Your Business Hire an SEO Agency?
In the past, search engine optimization was a straightforward process that most businesses could do on their own as long as they fundamentally understood the Internet. All they needed to...
How to Get Your Business in Google’s Map Pack
When users search for businesses on Google, they are displayed on Google Maps and Search in different ways. For example, if you use your phone or laptop to search for...
The Official End-of-Year Website Health Checklist
The end of the year is a busy time for a variety of reasons. Preparation for holidays, time for families, and new year arrangements keep most of us occupied until...
SEO 101: What is Link Building?
Link building is the process of getting other websites to add links back to your website. When a site links to your website, it is called a backlink. Search engines...
Black Hat SEO Techniques to Avoid
Appearing in search engine results is crucial to marketing your hearing practice, but there is a right and a wrong way to do it. Black hat SEO is the wrong...