Nick Fitzgerald
Last Month, Google released a significant Core Algorithm Update that has already begun to impact how websites rank in search results. For hearing health professionals, understanding these changes is important for maintaining and improving your practice’s online visibility.
Highlights of the August 2024 Core Algorithm Update
- Greater Emphasis on Content Quality
This update continues Google’s focus on content quality, specifically rewarding websites that provide comprehensive, well-researched, and user-focused content. Hearing health professionals should ensure that their websites offer in-depth information on important topics, such as the latest advancements in hearing aids, tips for managing hearing loss, and patient success stories. High-quality content that directly addresses the needs and concerns of your patients is more likely to rank well under the new algorithm.
- Enhanced User Experience (UX) Signals
Google’s August update places even more importance on UX factors like mobile-friendliness, page load speed, and overall site navigation. For hearing practices, this means that your website should not only be informative but also easy to use across all devices. A website that loads quickly, is easy to navigate, and offers a seamless experience on mobile devices will likely see improved rankings.
- Increased Weight on E-A-T (Expertise, Authoritativeness, Trustworthiness)
Google has once again emphasized the importance of E-A-T, particularly for YMYL (Your Money or Your Life) sites, which include healthcare-related websites. Hearing health professionals should focus on demonstrating their expertise and authority through content that reflects their clinical experience, patient care standards, and professional credentials. Having a strong About Us page, patient testimonials, and regularly updated blog content can help enhance your site’s E-A-T signals.
What Hearing Health Professionals Should Do
- Audit and Enhance Content
Review your website content to ensure it aligns with Google’s latest standards. Focus on providing detailed, patient-centric information that showcases your expertise in hearing health. Consider adding or updating content on common patient concerns, new treatment options, and your practice’s unique approach to care.
- Optimize User Experience
Make sure your website is optimized for speed and usability. Consider using tools like Google’s PageSpeed Insights to identify and fix any issues that could be slowing down your site. Ensure that your site is fully responsive, offering an excellent experience on both desktop and mobile devices.
- Build and Maintain Trust Signals
Update your website to reinforce trustworthiness. Include clear contact information, display any relevant certifications, and regularly update your blog with insightful, authoritative content. Encouraging patient reviews on platforms like Google Business Profile can also boost your credibility.
How AuDSEO Can Help
Understanding these algorithm changes can be challenging, but AuDSEO can help. Our team specializes in digital marketing for hearing health professionals and offers services designed to optimize your website in line with the latest Google updates. AuDSEO ensures your practice remains visible and competitive online, from content creation to technical SEO and user experience enhancements.
Understanding the August 2024 Core Algorithm Update is important for maintaining and improving your practice’s online presence. You can continue to attract and serve patients effectively in the digital space by staying informed and proactive.