Facebook is still one of the most effective channels for businesses to reach out to their clients, generate leads for their websites, and boost sales. One of the main reasons for this is that Facebook has 2.89 billion monthly active users.
Simply because so many people use the platform, that’s where your future hearing aid patients will be as well. Despite recent public setbacks, no one will stop using Facebook, and its user base will almost certainly continue to grow. As a result, your best bet is to learn how to use Facebook to expand your patient base.
Engagement is everything
Before we begin strategizing, we must first define what we mean by Facebook engagement. To different marketers and businesses, engagement might imply different things, but in general, boosting your Facebook interaction means your audience is more likely to:
- Leave a comment on your latest posts.
- Like what you’ve written.
- Share your content
- Take a look at your social media postings or videos.
- Click on the links you’ve provided.
The more your audience engages in these actions, the greater your Facebook engagement rate will be, and your company page will be more successful, resulting in more traffic and conversions to your website.
Here are some practical ways to increase engagement on your hearing practice website.
Leverage the holidays
Relevance is the key to Facebook engagement. Customers will engage with your content if you post stuff that is relevant to them. One of the simplest ways to achieve this relevancy is recognizing holidays throughout the year and incorporating them into your post updates.
The great thing about this method is that you don’t have to limit yourself to well-known holidays like Christmas, New Year’s, Easter, and the Fourth of July. Many hearing practitioners have achieved success by referring to national/international days. For example, on March 3rd, the CDC promotes the World Health Organization’s World Hearing Day. World Hearing Day promotes ear and hearing care and raises awareness about ways to avoid deafness and hearing loss worldwide.
Create polls and quizzes
Taking your audience’s pulse is a surefire way to increase engagement. Because you’re asking a direct question, there’s probably no more direct approach to engage your audience.
Be a little more frivolous in character and appeal to your audience’s sense of humor. A survey is typically used for more serious themes, such as what your audience feels you could do better or their personal experiences with your business. But a quiz is more light-hearted, so users are more likely to engage.
Leverage user-generated images
Your target demographic, often known as your followers, is already enthusiastic about your brand. They wouldn’t spend time on your page if they didn’t. Knowing this, you can make an educated bet that these consumers will be more than willing to engage directly with your business. All you have to do is gently and correctly nudge them.
Because visual content is 40 times more likely to be shared on social media than other types of content. An intelligent engagement strategy asks your audience for images.
You might, for example, encourage your audience to share photos of themselves wearing hearing aids and engaged in their favorite pastimes.
Make use of videos
When it came to Facebook marketing, there was a time when many believed that high-quality publishing photographs were the most excellent way to get people to engage with your page. Looking at more current data, we can see that video far outperforms graphics in terms of engagement.
According to a Facebook study, users in the United Kingdom and the United Arab Emirates spend five times longer looking at video material on Facebook and Instagram (1:41) than they did on static content. It’s evident from this recent survey that people prefer video to static images since it’s more participatory.
More video, whether simply publishing more videos on your page, employing Facebook video ads, or using something like Facebook Live, will help you engage your audience better.
You can significantly boost the possibilities of people engaging with your content by combining the above tactics into your Facebook marketing framework. The more people that interact with what you post, the better it will be for your Facebook metrics, and in turn, your hearing patient leads and hearing aid sales.