Digital Marketing Online Academy

Thinking of writing articles and blog posts for your practice website? You’ve probably heard that blogging can have a positive impact on your practice’s web traffic. The AuDSEO team has you covered with helpful tips and considerations when starting to write. From the initial outline to search engine optimization tips, our guide will be helpful for those looking to start.

At AuDseo, our team regularly reviews websites for prospective clients, and we consistently see duplicate content. In fact, we recently checked one site that had over 90% duplicate hearing aid-related content spread throughout their domain! It is important for practice owners to know that any content added to an audiology website absolutely must be unique to YOUR practice, or else it may actually cause your website to rank lower in local search.

Understanding the difference and correctly implementing each type of optimization can mean the difference between successful local search results and poor rankings. Read more to learn about the difference between on-page and off-page optimization.

Here’s why you shouldn’t. Despite hesitation and reluctance by many small business owners, online reviews are becoming a larger part of business today. This review revolution is being driven by the trust associated with online reviews. In fact, a recent study suggests that 88% of consumers trust online reviews as much as they would a personal recommendation.

Many practice owners are tempted to save both time and money by posting to all of their social media channels from one place. On the surface, this seems like a great way to keep up with social media – but what it often causes is sloppy and ineffective social posts that do little to engage potential patients.

Back in the old SEO days, having a large number of incoming links from other websites was the fool-proof way of getting your site to have a higher domain authority and rank better. Even though Google has dramatically reduced the importance of links in the last few years, having high-quality links is still important. The new focus, however, is on quality and not quantity.

Advertising online can be an effective way of bringing in new patients from the internet. But, it can be very expensive if not done correctly.

• Mistake #1 – Not creating a custom landing page (or pages) for your paid advertising campaigns.
• Mistake #2 – Not asking your internet marketing (or other) agency what their PPC fee is.
• Mistake #3 – Lack of A/B testing.
• Mistake #4 – Forgetting about the Bing and Yahoo! Networks

According to a study published by the Pew Research Center, 77% of 50-60 years olds are using the internet. Seniors are also increasingly going online specifically to research health issues and medical solutions, including hearing aids.