Spring Cleaning — Not Just for Your House

Nick Fitzgerald

You are probably already planning a clean-up of your house, so why not take this opportunity to think about sprucing up your digital marketing strategy for your hearing practice?

We list some of the most effective ways you can update your digital marketing strategy.

Do you need a website redesign?

A website redesign is a big undertaking, but it can lead to some significant brand and credibility changes. Here are three ways you could make your website better:

1. Update your website content

Does your website’s content still reflect the personality and mission of your firm? Is the business current with contact details and biographies of personnel? There’s nothing more dull or unprofessional looking than a website full of obsolete, incorrect information.

Consider adding daily blog posts to your web, too. This will provide the site with a steady stream of fresh content that piques consumer curiosity and catches the attention of the major search engines.

2. Give your brand a fresh look

Like your home decor tastes, your company could undergo a brand refresh to update its look to suit its changing style.

It is a good idea to work with a professional website designer while undertaking a website redesign as they know how to maximize impact with colors, typefaces, and effects.

3. No broken links

Outdated or broken ties can lower the reputation, trust, and professional appearance of your company when your internal and external links take your users to pages that are either obsolete or cease to exist, the SEO and online visibility of your page that suffer.

Is your site secure?

Have you ever noticed that the padlock symbol next to most website addresses? This means SSL protects it. SSL stands for Stable Layer Sockets and provides a secure connection between web servers and browsers by encrypting the data as it moves. It essentially stops bad actors from intercepting confidential information such as credit card numbers and passwords from your customers.

This will not only secure your customer’s data and make you look more trustworthy, but it will also have a knock-on impact on SEO. Google wants to maintain its integrity by making sure that its search results are safe and secure for websites that people access. To that end, they started using HTTPS as a signal for ranking. As more significant numbers of sites come on board, it will become increasingly relevant.

How are your ad campaigns doing?

Take this opportunity to evaluate the success of your marketing campaign, or maybe even starting digital ads if you’re not already running them. According to Google, businesses make about $2 income for every $1 they spend on a Google Ad campaign.

PPC’s transparent nature means you have a granular amount of control over who to target in your advertising, and the advantages outweigh the risks when done correctly. If you’re unsure where to start, advertising on Google and Facebook is a great way to get new customers into your company.

Have you responded to all your reviews?

If you receive a favorable or unfavorable review, it’s necessary to respond to that review in an attempt to demonstrate your dedication to customer service to your clients and search engines. You have invested a lot of time and money gaining customers, and it’s just as necessary to maintain them.

Online reviews can no longer be seen as a one-way or static flow of information. To create an open forum for communication, brands must connect and communicate with consumers. Check your Google My Business and other online directories, and respond to any comments other shave made about your hearing practice.

And it’s not just the positive feedback that you should answer. Positive results may come from reacting to negative feedback. Statistics indicate that 33 percent of the clients who receive a response from a company after posting a negative comments switch course and post a positive review. Also, 34 percent deleted the initial negative review.

If you are undergoing a significant re-branding or want to make a few small changes and modifications, we can support your hearing practice. Contact us today to learn more about how we can help spring clean your digital marketing strategy today.