Content Creation & Marketing

Content marketing focuses on creating unique information that is useful and educational for your audience. Social media promotes this content. SEO ensures that the content you have created is searchable. Working together, these three elements increase website traffic and help acquire new patients.

It is advisable to consistently generate new content on your website in the form of blog posts which are then shared across multiple social media platforms. The more your content is linked to, the more credible your website appears on Google searches. Social media organizer HootSuite suggests that businesses ask themselves: “Is your content relevant to your brand? How many people are you able to reach with the content you’re sharing on your social profiles? Are the people engaging with your content valuable to you – i.e. whether they are influential bloggers or brands?”

At the end of the day, marketing doesn’t just rely on cold hard numbers, algorithms, and formulas. Content that is relevant, informative, and human continues to be the biggest boon to your business online.