The end of the year is a busy time for a variety of reasons. Preparation for holidays, time for families, and new year arrangements keep most of us occupied until January 1st and after. But as a hearing practice owner, you also need to reserve some time to focus on preparing for next year.
A vital part of this preparation is taking an audit of your website. Many hearing practice owners understand the importance of their website as a sales and retention tool, but they do not give much thought to it once it is launched. Here at AuDSEO, we believe you should see your website as a living entity and that you should regularly maintain it to keep it relevant to your current and future customers.
Go through the items below and make sure your website is all ready for the new year. If any of these apply to your site, it might be time for a refresh or redesign.
Is all content up to date?
Up-to-date content can lead to better performance on search results, more backlinks, and new customers finding you.
Are your staff bios, photos, products up to date?
The right staff biography page gives your customers a sense of who you are as a brand. For many potential customers, they’re the first step in building trust in your hearing aid services. They also help create a personal connection that an “About Us” page isn’t able to accomplish.
Is your practice address and phone number present and correct?
Your telephone number, email address, social media accounts, and business location should be present on your website. Since convenience is everything, it’s best to give your old and new customers different ways to get in touch with you.
Do all contact forms work and route to the correct email address?
A contact form isn’t worth anything if it doesn’t go to the right email address.
Is the site mobile-optimized?
Mobile optimization is how a site looks and performs for smartphone users. Given the prevalence of smartphone ownership and use, this is one of this year’s most important digital marketing strategies to get right.
Does the website navigation make sense?
Think of website navigation as a map. The simpler the instructions are, the faster your prospects will get to where they need to be. The same applies to website navigation: if it’s clear and informative, people will know precisely where they need to go to get exactly what they want.
Does the design look modern and inviting?
When you find an outdated website design, what does that lead you to think about the company? You might doubt their validity, stop trusting their goods or services, or move on to a competitor’s website. Research shows we form our opinions about companies in seconds, based on their website design.
Whether consciously or not, we all respond to visuals and designs that follow best practices.
Has your website been converting and bringing in new patients?
Conversion rate optimization is a marketing optimization method that follows a framework to maximize the percentage of visitors achieving a website’s target.
Conversion rate optimization is essential because it reduces the cost of acquiring a customer by extracting more value from website visitors and users you already have. You can more easily gain more customers and expand your company by improving your conversion rate.
Are there broken links?
I’m sure you’ve put a lot of hard work into making your website a valuable resource for your visitors. But if your links don’t work, it can ruin your hard work. Broken links create bad customer experiences and dilute your SEO efforts. That’s why you need to identify and repair broken links regularly.
Do you have unique titles for each page?
A Title Tag is the name of your webpage, and it is imperative in SEO. Title tags are best kept simple, concise, and pertinent to the page to which it belongs. According to Google, you should “Choose a title that reads naturally and effectively communicates the topic of the page’s content.”
Get some help with your website health checklist with AuDSEO!
This was a strange year for all of us, but a quality website tune-up will put your practice in the best position to succeed next year, whatever it may hold for us. Contact us today!