Types of SEO: On-Page, Off-Page, & Technical

If you want to succeed in the music business, you need more than a great voice. Amongst many other things, you need a good producer, a record label to distribute your songs, and connections with media entities who can promote your music.

The same may be said for SEO. Understanding what goes into on-page, off-page, and technical SEO will help you increase your ranking potential.

Let’s take a closer look at each strategy!

What is on-page SEO?

All of the elements that live on your site’s pages are included in on-page SEO. You have the most control over these characteristics because you can alter your copy, content, and HTML to make them better. It takes time to optimize these elements, but you have complete control over the process.

Let’s look at the variables you should think about while optimizing your on-page SEO.

  • Title tags: As the name says, the title tag for each page acts as the page’s title, and each page’s title tag should be unique. You only have a limited amount of space in search results, so your title tags are your best chance of getting them to click. 
  • Meta description: In search engine results, meta descriptions are the little snippets that appear beneath the title tag. A meta description should give a comprehensive overview of a page’s content and entice readers to explore.
  • Alt-text: This is an HTML element that describes what is being shown in an image. Because search engines can’t see or understand images in the same way humans can, alt text helps them figure out what’s on the screen. Alt-text is also used to assist visually challenged individuals in understanding what is on a page.

What is off-page SEO?

Off-Page SEO refers to all of the actions and activities that must be completed outside of your website.

Off-page SEO consists in optimizing other websites that provide clear signals to Google about your website, resulting in increased website authority and higher search engine results page (SERPs) ranking.

When deciding whether or not to trust you and display your website favorably in the SERPs, Google mainly relies on what other websites “think” about you. Off-Page SEO is how you improve your chances of looking good in front of Google.

Off-page SEO is carried out by:

  • Using content from other websites that is related to your brand/website.
  • Creating relationships with other reputable and trustworthy websites and linking them to your brand/website
  • Obtaining backlinks (links that refer back to your website) from other websites

What is technical SEO?

Technical SEO is the practice of ensuring that your website complies with search engines’ technical standards to increase organic rankings. You may make it easier for search engine spiders to browse and index your web pages by upgrading certain aspects of your website.

Technical SEO can also help you improve your user experience, increase conversions, and strengthen your website’s authority.

The following are some of the essential aspects of technical SEO:

  • Crawling
  • Indexing
  • Rendering
  • Site architecture

It will be tough to rank without correct technical SEO in place, even with high-quality content that answers search intent, gives value, and is loaded with backlinks. The easier your site is for Google to index, the higher it will rank.

Page speed is also essential. It has been suggested that the page load time should be similar to the delays humans encounter when interacting with one another. As a result, page responses should take no more than 1-4 seconds. People may lose interest and leave your site if it takes more than four seconds to load. Page speed has an impact not just on user experience but also on the contact form sign-ups you get on your website. 

You need to use all three SEO tactics to succeed

SEO is complex, just like the various components of crafting great music and ensuring that everyone else hears it. If you can achieve a good balance of all three tactics, you’ll be on your way to success.

Fortunately, you won’t be on your own. Please get in contact with our team at  AuDSEO to learn more about how we can help!