How can you cut your Google Ads spending while improving your ad rankings? Raising your Google Quality Score is the way to do it. On a scale of 1 to 10, Google’s Quality Score rates the quality of your advertising, keywords, and landing pages. A Quality Score is assigned to each term in your Google Ads account, and a Quality Score of 8–10 is regarded as excellent.
Why do you need to know about the quality score?
Your Google Ads Quality Score is crucial since it affects your Ad Rank and helps you save money on clicks (CPC). You’ll pay less and appear higher in search results if you have a higher Quality Score. Instead of increasing your ad spend, determine if your Quality Score needs to be improved.
This means that you may still have to spend extra for your Google Ads, but you shouldn’t overlook the impact that a high-Quality Score provides. A high-Quality Score also means a high level of user-relevant optimization, which correlates to a positive overall user experience. When developing ads, learning to consider the essential aspects that influence Quality Score will also help you tackle other ad rating metrics like Facebook’s Relevance Score.
The Quality Score has an impact on how well your ads perform over time. When your Quality Scores rise, your ads appear higher in search results, your cost per click decreases, which creates a virtuous cycle.
What are the quality score factors, and how may they be improved?
Three factors determine your Quality Score:
- Estimated clickthrough rate (CTR)
- Ad relevance
- landing page experience
Estimated clickthrough rate (CTR)
The Expected CTR is Google’s estimate of how well your keyword will perform. The CTR adjusts whenever your ad is live and when someone searches the keyword that causes your ad to appear in their search results. Above average, average, and below-average are the three statuses assigned to CTR.
Look at your ad copy if you want to boost your CTR from “below average.” to ‘above average’ Do the keywords in the advertising correspond to the keywords in the ads? Is what you see engaging, or is it just a jumble of keywords that don’t read as clear copy?
The best way to excel in your ad copywriting is to think about it from the standpoint of your ideal patient. You want to show an ad relevant to how someone experiencing hearing loss would look for it.
Ad Relevance
Ad relevance refers to how well your keyword matches your ad. It is classified as above average, average, or below average, similar to CTR.
Examine your keywords’ suitability to your ad to improve your ad relevance score. Keywords like “simple” and “painless” should be included in a “hearing test” ad, and Keywords like “custom hearing protection” should be avoided.
Landing Page Experience
Google wants you to make exciting and unique websites, and it wants the user to enjoy their time on the site. Users will leave if they don’t get what they want or don’t provide it to them. The landing page experience, like the other characteristics, has three levels: above average, average, and below average.
There are several areas you may look into to improve your landing page experience.
It would help to establish landing pages that display what people are searching for unless your existing page matches the search result.
Examine your site’s user experience if your landing page matches the search term, but your status is still below average. This includes site speed, landing page load time, mobile experience, navigation, and user-friendliness.
Finally, take a look at the page’s copy and photos. Is the searcher getting what you advertised? Does the information have to be scrolled to discover it, or is it prominently displayed? The better the site experience, the fewer actions someone must do to achieve their search goal.
If you’re looking for help to improve your Google quality score, look no further. Contact AuDSEO today to see how we can help you meet your hearing practice goals.