During recent conversations with marketing folks within the hearing aid industry, I have found that many are not aware of the differences between off-site and on-site SEO (sometimes called off-page and on-page).
Knowing the difference and making sure each area is sufficiently focused on can mean the difference between successful local search results and poor rankings. Below are the most important things to consider for both on-page and off-page search success.
ON-SITE (ON-PAGE) SEO CONSIDERATIONS
- Page Titles and MetaData
- Image Titles
- URL and Menu Structure
- Strategic Keyword Usage
- XML Sitemap
- Unique Content
- User Experience (page Load time, readability, etc.)
- Page Errors and Broken Links
OFF-SITE (ON-PAGE) SEO CONSIDERATIONS
- Link Building
- Press Releases
- Directory Citations
- Review Sites
- Social Media
It is extremely important that your practice invest in upgrading both areas of SEO if you want to improve your local rankings. Building links and working in social media will have little impact if your site was not set up properly to begin with. We recently performed an audit for a prospective AuDseo customer who had used a large design firm within the industry. The website did not even have the keyword phrase “hearing aids” anywhere on the home page! Not once! When asked my opinion as to why they were not ranking well, the answer was simple. Google had no idea that this practice sold hearing aids. Many of the SEO challenges facing audiology practices are more complex than this, but it shows the importance of having someone who is paying attention to all areas.
Are you comfortable with where your website stands on both on-page and off-page optimization? If not, we can help. The AuDseo team works with one hearing aid dispensing/audiology practice per market, so we are motivated and committed to bring you strong local search results. Contact us to learn more.