The Benefits of Social Media
The benefits of using social media for your audiology practice are becoming increasingly evident, thereby creating even more pressure to get involved. As practices across the nation become more sophisticated at using social media to share expertise, research, and other types of communication, those who fail to engage will be left behind.
There are several benefits of using social media for your hearing practice:
- It demonstrates your customer commitment. One significant reason for social media involvement is that it is a way to show dedication to your patients. Patients now expect their healthcare providers to provide rates of service almost on par with that found in the service industry. This is not just an audiologist marketing shift - service suppliers in many other sectors are increasingly engaging with their customers through social media, email, and other means.
- It helps position you as an authority on hearing care. It's no longer enough to simply display your academic qualifications when advertising your hearing services. Patients are now researching hearing experts through online rating sites, social media, and web searches. It is becoming essential to share useful information, articles, and advice through social media and blogs so that people trust you as an expert in your field.
Social Media Management Practices to Improve SEO Ranking
While social media marketing does not directly impact your search rankings, it can have a secondary effect. This is why great content is so important. Social media is the vehicle to deliver that content to people that will not only engage with it but potentially link back to it from their website. In this sense, a good social media strategy can help improve your SEO.
Many businesses, in order to focus on their practice and expertise, have hired social media managers to take over the work of ensuring their presence online. Your business’s online presence and social profile play an important role in your brand. Here at AuDSEO, we dedicate our work to ensuring best practices for social media management for our clients.
To improve your overall web traffic, there are a number of things we can do.
Keep in Mind: Social Media Channels Are Also Search Engines
With so many different platforms for people to choose from, how do we know who’s checking us out, and when? If your business has a Facebook, Tumblr, Instagram, Twitter, Yelp, YouTube, etc., it is important to keep in mind that people are searching your businesses on these social media profiles as well. As such, it is important to have up-to-date content – whether it is a photo, an article, or something to share – at the ready on all of your different social media pages.