Social Media Management
Social Media for Audiologists
The Importance of Social Media
Our clients are excellent at their practices – providing clients with quality hearing health care with exams, fittings, and on-going maintenance. Although the quality of service and professionalism goes a long way, there is no denying that the landscape of marketing and advertising has significantly changed in the past decade.
In the past, most businesses transmitted information through traditional media, which meant that one source attempted to reach many receivers (newspaper, TV advertisement, etc.). With the advent of social media in the past decade, the model has shifted. Social media operates in a system where many sources attempt to reach many receivers.
Social media platforms such as Facebook, WhatsApp, Tumblr, Instagram, Google+, Yelp, YouTube, Twitter, and Snapchat are all part of an interconnected network that attempts to reach customers in a variety of ways. Information is transmitted through sharing and across different channels.
It is no surprise that with the marked increase in Internet usage in the past decade, the business of reaching new customers has evolved accordingly. However, for many business owners, the work of social media does not come easy. Creating content, sharing, and managing social media is a job in and of itself. In fact, the advent of this form of marketing has great affected the trajectory of many businesses. New jobs have been created as a result of the importance of social media: social media managers and content creators.
In the classic work on social obligation, The Importance of Being Earnest, Oscar Wilde writes, “To be natural is such a very difficult pose to keep up.” Social media work is comparatively new, to be sure, but it is also crucial to the health of a business. Business owners may be great at what they do – but how do they translate that naturally to a social media presence online?
Content Marketing, Social Media, and SEO Ranking
Content marketing focuses on creating information that is useful and educational for your audience. Social media promotes this content. SEO ensures that the content you have created is searchable. Working together, these three elements increase website traffic and help your business to acquire new clients.
In recent years, Google has begun to incorporate the use of Twitter in its search process. Because of the succinct nature of Twitter (144 characters in a post), Google algorithms have an easier time finding information. Additionally, the more “re-tweets” a piece of content has, the more relevant it becomes. As such, as you are creating new content, you want it to be catchy and punchy to garner more shares.
Speaking of shares, another important element in Google’s algorithm is the amount of “backlinks” your website receives from other websites. When your content is relevant and fascinating, it is more likely that it will be linked to from other websites – thus increasing traffic to your website.
It is advisable to consistently generate new content on your website, in the form of blog posts, which are then shared across multiple social media platforms. The more your content is shared or linked to, the more credible your website appears on Google searches. Social media organizer HootSuite suggests that businesses ask themselves: “Is your content relevant to your brand? How many people are you able to reach with the content you’re sharing on your social profiles? Are the people engaging with your content valuable to you – i.e. whether they are influential bloggers or brands?”
At the end of the day though, marketing doesn’t just rely on cold hard numbers, algorithms, and formulas. Content that is relevant, informative, and human continues to be the biggest boon to your business online.
Social Media Management Practices to Improve SEO Ranking
While social media marketing does not directly impact your search rankings, it can have a secondary effect. This is why great content is so important. Social media is the vehicle to do deliver that content to people that will not only engage with it, but potentially link back to it from their website. In this sense, good social media strategy can help improve your SEO.
Many businesses, in order to focus on their practice and expertise, have hired social media managers to take over the work of ensuring their presence online. Your business’s online presence and social profile play an important role in your brand. Here at AuDSEO, we dedicate our work to ensuring best practices for social media management for our clients.
To improve your overall web traffic, there are a number of things we can do.
Keep in Mind: Social Media Channels Are Also Search Engines
With so many different platforms for people to choose from, how do we know who’s checking us out, and when? If your business has a Facebook, Tumblr, Instagram, Twitter, Yelp, YouTube, etc., it is important to keep in mind that people are searching your businesses on these social media profiles as well. As such, it is important to have up to date content – whether it is a photo, an article, or something to share – at the ready on all of your different social media pages.