You might not realize this, but you have a home-field advantage over your larger national competitors. Search engine algorithms tend to favor local results over national results, which is ideal …
Backlinking: What is it and Why is it Important to Your Website?
There are many strategies that can be used to improve your hearing practice’s SEO campaign. In 2019, the correct use of backlinks is still a very important one. When we …
Bring in New Clients with PPC Advertising
There are so many digital marketing terms thrown around nowadays that it is easy to get confused. Today we’re talking about pay-per-click marketing, or PPC, and how it can help …
Tips for Managing Your Business’s Social Media
Social media is no longer just about social networking – it’s now a key platform for businesses to attract new customers. With 335 million people using Twitter, 1 billion users …
How to Boost Your Business’s Online Presence with SEO
An online presence is your ‘footprint’ in the online world, influencing the perceptions people have of your hearing practice. It is the sum total of your website, social media profiles, …
Taking Into Account the Rise of Voice Search and How it Could Affect Local Search
Speaking is the new typing. More and more people are choosing to use their voice to search for the information they need on search engines. About 41% of adults use …
When we bring the traffic, are your staff prepared to make the appointment?
Here at AuDSEO, we’re committed to helping you increase the number of people calling into to your practice. When this has been achieved, there are a few more steps to …
Content marketing: what is it and why you should be doing it?
When marketing springs to mind, you might think of traditional methods of getting the word out about your practice. Leaflets through every door, flyers, maybe an ad in the local …
Why most hearing health practices fail at SEO
Creating a sustainable hearing health practice is not easy. More than relying on regular customers, you need a steady flow of new leads every month in order to be sure …
Understanding Semantic Searches
Recent changes in search engine algorithms has meant that previously effective strategies of running an SEO campaign are becoming less relevant. Search engines are now becoming wiser to contextual searching …
