Target more prospective patients
Target more patients in your area
Partner with AuDSEO for your PPC campaigns
At AuDSEO, we always recommend prioritizing search engine optimization as part of an overall digital marketing strategy for audiology and hearing health practices. For practices that have already maximized their SEO, pay-per-click can be an excellent way to bring hearing aid consumers to your practice.
Advertising through Google Adwords, Facebook, or on the Bing network allows you to get your practice in front of a very targeted group of consumers. Using the information and traffic from these search engines, you can specify both keywords used and the location of searcher. In addition to traditional PPC with Adwords, there are also creative ways to use retargeting (also called remarking) to attract people who have visited particular websites in the past.
How we maximize your Pay-Per-Click Investment
With pay-per-click advertising, using effective landing page design is extremely important to help with conversion and return on investment. Your practice home page is meant to navigate prospects through your website, while PPC landing pages are designed with more calls to action and to initiate quicker conversions.
With our PPC advertising campaigns, we set up multiple ads for you and target different types of prospective hearing aid patients. Using landing pages with dynamic content, we can serve up and deploy different messages to different consumer segments. This results in higher conversion and ROI.