Building a website is only step one when it comes to promoting your business online. In addition to having an engaging and intuitive site, we’re also supposed to create a …
Understanding Searcher Intent
You may have thought that once your keywords were locked in, it was just a matter of populating your site with those words and calling it a day. It’s just …
3 Easy Ways to Optimize Your Website for SEO
If SEO were easy, everyone would be doing it. The problem with that statement is that simple SEO really is easy and most people are doing it. That makes it …
The Importance of High-Quality Content in Your SEO Strategy
A painting generated by AI — artificial intelligence — just sold for almost half a million dollars at auction. Christie’s, a revered British auction house, sold the piece by a …
Shoppers “Conducting Searches” Near Me
Once businesses began to notice the popularity of including the keywords “near me” in Google searches, they started add those words into their own site. For instance, a South American …
On Internal Linking & Mobile First
This topic is particularly tender in the perpetual tension between site design and SEO. Site design calls for clean and simple pathways. SEO keeps tapping your shoulder and whispering, “You …
The Importance of Link Building
Link building seems intimidating, perhaps because like social interaction, it’s not something we can necessarily control as easily as say, the content appearing on our own digital assets. Plus, the …
The Importance of Technical SEO
Just add the word ‘technical’ in front of anything and you’re bound to freak out a few folks. But technical SEO is simply your SEO strategy besides the content you …
The Importance of Local Content
For local businesses, it should come as no surprise that providing local content pops up as a cornerstone of your digital strategy. If you’re a bakery consistently providing the best …
20 Points to Consider with SEO
We’ve all heard the buzz surrounding social media and the pressure to be constantly creating engaging content to drive traffic back to your site. Still, it’s search engine optimization (SEO) …
