This topic is particularly tender in the perpetual tension between site design and SEO. Site design calls for clean and simple pathways. SEO keeps tapping your shoulder and whispering, “You … Read More
The Importance of Link Building
Link building seems intimidating, perhaps because like social interaction, it’s not something we can necessarily control as easily as say, the content appearing on our own digital assets. Plus, the … Read More
The Importance of Technical SEO
Just add the word ‘technical’ in front of anything and you’re bound to freak out a few folks. But technical SEO is simply your SEO strategy besides the content you … Read More
The Importance of Local Content
For local businesses, it should come as no surprise that providing local content pops up as a cornerstone of your digital strategy. If you’re a bakery consistently providing the best … Read More
20 Points to Consider with SEO
We’ve all heard the buzz surrounding social media and the pressure to be constantly creating engaging content to drive traffic back to your site. Still, it’s search engine optimization (SEO) … Read More
The Mind of a Digital Marketer
A Digital Marketer can revolutionize the way your brand speaks to its customers. In an age where online communities can swing the tides overwhelmingly in your favor, it pays to … Read More
Managing Negative Social Media Comments
In a perfect world, we’d never have an unhappy customer. In this world however, we wish that every complaint was delivered directly to us so that we can best understand … Read More
The Importance of Backlinking
Technically speaking, backlinks are instances where a different website links to your business’s website. They are also called “external backlinks.” Think of backlinks as a “vote of confidence” on the … Read More
Online Lead Generation & Why It Matters
For many small business owners, it may seem enough to have a website and wait for people to show up. Indeed, having a well-designed and accessible website is an important … Read More
Facebook Changes & How They Affect Your Business
Facebook was founded nearly 14 years ago by a college student and has become an international platform for networking, communication, and indeed, marketing. At the founding of Facebook, membership was … Read More
