Facebook had over 2.9 billion members worldwide as of July 2021. This is more than any other social networking platform, with only Google’s search users surpassing it.
At least once a week, two-thirds of Facebook users claim to visit a local business’s Facebook page. If you want to meet this audience, though, you can’t rely on luck. It’s critical to have a well-defined Facebook marketing plan. Facebook advertising with precise targeting is an excellent method to bring people to your hearing health services on the social media platform.
Standing out is crucial to marketing success on a platform as huge as Facebook. To set yourself apart from the competition, you must target and personalize your adverts. But where do you start? It’s time for hearing professionals who want to grow their practice to take advantage of one of the most effective and underutilized marketing tactics available.
While many hearing professionals recognize the value of creating high-quality organic Facebook content as part of every marketing effort, many continue to underestimate Facebook Ads’ colossal potential. The power of modern ads is the capacity to hyper-target viewers based on demographics, opinions, and aspirations. Additionally, the capacity to do A/B tests, alter ad campaigns, and learn more about your audience rapidly has unequaled potential for acquiring new patients.
Facebook Ads Types
The following are some of the most popular Facebook ad formats.
- Image Ads: These simple ads are a terrific place to start for Facebook Ads. You may make one in a few clicks by adding a photo from your Facebook Page to an existing post.
- Carousel: Carousel ads combine 3-5 images and videos, news, and links or call-to-actions (CTAs) into a single space on a screen that the user may swipe horizontally or vertically. This image can be used to highlight specific objects or programs, tell a story with carousel images, or display a single long, high-quality image.
- Slideshow: A slideshow is a looping video that can contain up to ten images and be used in a Facebook ad. Slideshow ads are frequently used in advertising to present multiple things or a single product from numerous angles. These advertisements benefit from being a less time-consuming and complex alternative to video advertisements.
- Collection: These Facebook-sponsored advertisements, exclusively available on mobile devices, let you show five photos or videos that customers may click to purchase a product or service.
- Video Advertising: Video Adverts are similar to image ads, but they are in video format! Because user interest and watch percentages diminish after 15 seconds, Facebook recommends ad films that are 15 seconds or less. Try to tell your tale or express your message in those 15 seconds to leave a lasting impression.
- Poll ads: A two-option poll is used in this mobile-only Facebook ad style to add an interactive aspect to a photo or video ad.
What happens once a user clicks on your ad?
When someone clicks on your ad, they may be directed to one of the following pages:
Landing page
A landing page will be displayed when a Facebook user clicks on one advertisement. On your landing page, you should include more information about your services as well as a contact form so that potential patients may contact you right away.
A conversation
I want to start a conversation with you on Messenger. A click-to-messenger ad appears in your newsfeed just like other Facebook advertising. Unlike most Facebook advertisements, when you click on a click-to-messenger ad, the brand will send you a message on Facebook Messenger to start a conversation instead of pressuring you to complete their desired action.
Facebook form
A user can be directed to a Facebook form as well. The lead’s contact information will be collected using a form. An email is sent to you with the contact information for the lead. These advertisements are most effective at persuading people to RSVP to events.
So many choices, so little time
Many marketers have spent years figuring out how to get the most bang for their buck. You won’t be able to master the Facebook Ad landscape in a week or two. The only way to improve is via experimentation and practice.
Facebook advertising should be part of your hearing practice marketing strategy. On the other hand, Facebook Ads should not be your primary focus. Having enough hours in the day to achieve everything in a hearing practice business might be difficult. This is where we can assist. Hearing professionals like you can benefit from our web marketing tools and experience. We can cut through the noise and deliver outstanding results in a short amount of time.