The reason for a search on a search engine is known as search intent. To put it another way, it’s figuring out why potential hearing aid patients are searching in …
Google My Business: Your Practice’s Ticket to the Map Pack
Google is continuously changing the way it displays its search results. The search engine giant has concentrated on the user experience in recent years, seeking to make it as smooth …
Google Testing Favicons in the Desktop Search Results
Is Google on the way to destroying the distinction between paid and organic search results? Google released a new look for its online search results in mid-January of this year, …
Meet BERT, Google’s Newest Major Search Algorithm Update
Google updates its algorithms nearly every single day without much discussion or note. As recent as the end of October, Google released its biggest update, yet: BERT. A breakthrough in …
Taking Into Account the Rise of Voice Search and How it Could Affect Local Search
Speaking is the new typing. More and more people are choosing to use their voice to search for the information they need on search engines. About 41% of adults use …