Our clients are excellent at their practices – providing patients with quality hearing health care with exams, fittings, and ongoing maintenance. Although quality service and professionalism go a long way, there is no denying that the landscape of marketing and advertising has significantly changed in the past decade. This means that social media is important to your hearing health practice.
In the past, most businesses transmitted information through traditional media, which meant that one source attempted to reach many receivers (newspaper, TV advertisement, etc.). With the advent of social media, the model has shifted. Social media operates in a system where many sources attempt to reach many receivers.
Social media platforms such as Facebook, WhatsApp, Tumblr, Instagram, Google+, Yelp, YouTube, Twitter, and Snapchat are all part of an interconnected network that attempts to reach customers in a variety of ways. Information is transmitted through sharing and across different channels.
It is no surprise that with the marked increase in internet usage over the years, the business of reaching new customers has evolved accordingly. However, for many business owners, the work of social media does not come easy. Creating content, sharing, and managing social media is a job in and of itself. In fact, the advent of this form of marketing has greatly affected the trajectory of many businesses. New jobs have been created as a result of the importance of social media: social media managers and content creators.
In the classic work on social obligation, The Importance of Being Earnest, Oscar Wilde writes, “To be natural is such a very difficult pose to keep up.” Social media work is comparatively new, to be sure, but it is also crucial to the health of a business. Business owners may be great at what they do – but how do they translate that naturally to a social media presence online? Get some tips on how to engage your Facebook audience here.
Or, let us take care of posting for you with our Social Media Management Plan so you can focus on your patients!