You know your industry and your market as a hearing practice. You know what it takes to succeed, and you also know that the appropriate website design may help you reach a wider audience and attract new customers.
However, launching a new website design may be challenging if not done right. Poor execution might leave you with a website that not only doesn’t help your business expand but also hurts the initial image visitors have of your company.
So, with that in mind, here are the elements that a small business website should include to effectively help you do business, ranging from detailed contact information to customer testimonials.
An ‘About Us’ Page
Someone who comes upon your website shouldn’t have to perform any detective work to figure out precisely what you do. So you should display your personality and summarize your products or services directly on the homepage.
An Easy-to-navigate Site Map
A site map and clear links to the most relevant pages are essential for directing users to the information they need.
Make sure your navigation is well-organized. Dropdowns in the navigation menu are always recommended so that visitors can see the material under each heading from nearly any page. You want to make it as simple as possible for your visitors to find what they’re looking for or learn what they need to know.
Contact Information That Is Simple To Locate
You don’t want to lose a client to competition because you made it difficult for them to contact you. Not every online visitor has time to scroll through your entire website in search of contact information.
The top left or top right area of the main page is the most significant area for contact information. It’s also good to provide contact information in the footer or sidebar of every page of the website, or even in the top right corner, to make it easier for visitors to find.
It would help if you also offered various ways for them to reach you, such as a phone number, e-mail address, and a typical contact form. It also helps to show your address as well as a link to your location on Google Maps. One of the most common blunders made by hearing practice owners is requiring only one method of communication. It’s all about making it as simple as possible for consumers to communicate with you on their terms.
Testimonials
People enjoy hearing real-life stories. They help individuals discover information that you haven’t started on your website. Customers that visit you online benefit from honest statements from others since they make your services more tangible.
They support potential clients in developing trust in you, especially if you are a new business. They also serve your website visitors in determining whether or not your services match their requirements.
A Clear Call To Action (CTA)
With no uncertain terms, tell the web visitors just what you want them to accomplish. You might want them to call you right now to set up a consultation or download a pdf on preventing hearing loss, for example. Make your CTA stand out by using special buttons or highlighting the text.
Great Content
For many hearing practices, your website is their first point of contact with a potential consumer. You want to provide them with what they’re looking for and possibly even entice them to return. The user is on the lookout for something specific. Make sure you give it to them and that the stuff you provide is unique, well-written, and valuable.
Fresh material is also a gold mine for SEO. By including a frequently updated blog or interacting in your social media feeds, you can avoid your material from being stale (and offer your company some personality, too).
An SSL (Secure Socket Layer) Certificate
Having your online information stolen is a nightmare, and it might cost you, clients, if it happens to your company.
To keep the bad guys out and your content up and running, you must have a secure, reputable hosting firm that provides an SSL certificate. To stay one step ahead of the hackers, it’s also critical to maintaining your content management system up to date. That is why having an SSL certificate is critical.
Mobile Responsiveness
Responsive design can assist you in resolving a variety of issues with your website. It will make your site mobile-friendly, improve its appearance on devices with large and small displays, and boost the number of time visitors spend on it. It can also assist you in improving your search engine rankings.
If you’re looking for an agency that understands the website needs of hearing practice owners, come and talk to us!