Which Facebook Ad Type is Right for You

Nick Fitzgerald

The most successful digital advertising medium for increasing views, clicks, and conversions has been social media. Facebook stands out because it is frequently seven times less costly than Twitter. Here are a few of the many reasons why Facebook Advertising is so appealing to marketers:

  • Facebook currently has over 1.13 billion daily active users, with 1.03 billion using mobile devices to access the social network.
  • People spend a lot of time on social media sites. Every day, the average user spends about 50 minutes on Facebook, Instagram, and Messenger.
  • Organic presence on Facebook has been declining for many years and has nearly reached zero, so ads are the best way to get your message out there. 
  • The targeting options available in Facebook Ads are fantastic. Users may be targeted based on their location, demographics, age, gender, interests, and behavior, among other factors.

Types of Facebook Ads

Your ads appear in their newsfeed after defining your target audience (age, gender, venue, and interests) and choosing an ad type. Here are some of the more common ad types you encounter

Image Ads: These are the most straightforward Facebook ads to make. It’s as simple as using an eye-catching picture and adding some ad copy to the rest of the ad. If you use too much text in your actual image, Facebook’s algorithms will penalize your ad. These ads may be used for several purposes, including raising brand awareness, highlighting new hearing aid technology, and highlighting hearing services.

Carousel: With the carousel ad format, you can display up to ten photos or videos in a single Facebook ad, each with its own link and headline. This is especially useful if you want to show more products or tell a story about your brand, if you want to show your product from different angles, demonstrate a process, or even show the transformation of a patient. 

Slideshow: A slideshow is a looping video of up to ten pictures included in a Facebook ad. Slideshow Facebook ads have the advantage of being a quicker and simpler alternative to video ads. Slideshow advertisements are often used to display several products or a single product from various angles, as well as tutorials. They can also be used to display before and after transformations.

Collection: Users can swipe through a carousel of pictures, tilt them in various directions, scroll up and down, and even zoom in and out with this form of Facebook ad, making it much more interactive. Several calls to action are included in this set of Facebook ads, but they can only be viewed on cell phones.

Video Advertising: These are identical to image ads, except they’re in video format! Since user interest and watch percentages drop after 15 seconds, Facebook suggests using a 15 second or less video for your advertising. To leave a lasting impression, try to say your story or get your message across in those 15 seconds.

Poll ads: This mobile-only Facebook ad format adds an interactive element to a picture or video ad using a two-option poll. The total number of responses to each poll choice will be visible to both you and those who respond.

What happens after the user clicks? You decide.

After clicking on the call to action on one of the ads above, you can funnel the user to several destinations, as detailed below:

Go to a landing page. When a Facebook user clicks on one of these advertisements, they are taken to a landing page. You can provide more information about your offer on your landing page, as well as a contact form so that the prospective patient can quickly contact you.

Go to Messenger. These ads initiate a Facebook Messenger conversation with your Facebook page when they are clicked. On Facebook Messenger, you may respond to the prospective patient’s questions and schedule an appointment. These campaigns are most effective when your practice has someone on staff who can track Facebook during the day and respond to new messages in real-time.

Go to a form. When these advertisements are clicked, they launch a Facebook form. With the form, you will collect the lead’s contact details. Your digital marketing company gives you an email with that lead’s information. These campaigns typically work best for getting RSVPs for events.

Facebook Ads are complex, and when there’s real money at stake, it pays to hire an expert. Contact us today if you need help starting your campaign!