If SEO were easy, everyone would be doing it. The problem with that statement is that simple SEO really is easy and most people are doing it. That makes it more important than ever to do more than simply create a site for your business. There are three simple steps that are crucial to basic SEO and can turn your site from a resource for existing customers into a stellar way to entice outside interest into your customer base.
Whereas many folks are just sitting out there in the internet, waiting for customers to need a resource, smart business use SEO to put their sites out there on for the searching public, perhaps anticipating needs before they arise. Think of it as getting to choose a brick and mortar location on a quiet residential street versus a bustling Main Street. Which location do you think you’re more likely to attract passerby from? And, is it worthwhile to devote resources and energy into a more marketable storefront?
What is SEO?
SEO, or search engine optimization, is the way that websites rank in searches. We almost exclusively talk about Google search, because not only are they the search engine most commonly used by well, everyone, they’re also the entity that sets industry precedent. Every other search site out there has an eye on what Google is doing and adjusts their inner workings accordingly.
Adding to the mystique and power that is Google, the precise algorithm used to discern which websites rank higher than others is a well-kept secret. Thankfully, a bunch of SEO nerds have used trial and error to come to some pretty reliable conclusions about what really affects rank. Plus, every now and then some of Google’s top brass reveal a few key points on Twitter or in an article. With these powers combined, we can piece together some tried and true methods to easily optimize your website.
Well placed video gets play
Maybe it’s because YouTube is a subsidiary of Google, or maybe it’s because the cost of decent video production is considerably lower than in previous years, maybe it’s because users choose video results more frequently now than in the past. Whatever way you shake it, having some well-placed video content makes your website rise in the ranks. And it’s incredibly easy to do.
Adding video content can be as simple as embedding a stellar instructional video from an industry leader in a blog post of yours. This is a two-fer. It adds video content to your site and it provides a really good quality content piece for your visitors. Make it a three-fer by considering you’ve just put yourself on the same list as your industry leader by including them on your site, because birds of a feather flock together.
Pay attention to keywords
If you’ve read one article about SEO, then you certainly know the importance of keywords. Try as we might to find something else to say about them, everyone agrees that you can’t maintain a proper digital strategy without paying them some attention.
These are the words in your industry that are highly searchable. And once you find out what they are, you must pepper your website with them liberally. But not too much! Sacrificing the readability and engagement of your content by paying too much attention to keywords can sink your ship. So, use a fine palette when peppering your site and find a good balance between the two.
Keep things fresh
Wouldn’t it be great if you just optimized your website for SEO and then voila! it was good to go forever? Some people actually work like that. They develop an SEO strategy, perhaps investing thousands of dollars in expert advice, execute their list and then…it just sits there, losing momentum faster than you can say obsolete.
Keep things fresh by Updating
Updating your site is crucial to maintaining a good SEO standing. Those little web crawlers give you good points for keeping content crisp and current. This doesn’t mean you have to completely overhaul anything. Making minor tweaks can have an impact and flip your site from stale to fresh.
Keep things fresh by being original
Perhaps this goes without saying, but don’t plagiarize. Only post original content and don’t duplicate your own content. The Google does not like this.
Keep things fresh by monitoring
Keeping things fresh and current goes beyond adding new content for those little crawlers to find. You must maintain a fresh perspective when looking at your digital assets instead of becoming complacent with what you already have. Those marketing assessments you did at the initial site launch are already stale. This applies to you whether your launch was six years ago or six months ago. Assessing what works and what doesn’t is an ongoing process. This is particularly true when we’re talking about the internet. Things change at light speed and only those who are in a continuous monitoring process are going to be ready to jump.
Leave it to AuDSEO
Here at AuDSEO, we’re constantly keeping every aspect of SEO in mind so that you don’t have to. Let us take care of all your SEO marketing needs while you attend to the important work of providing the best hearing health care.